Heineken 140 Years Young Celebration
Heineken
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It’s not every day a global power house brand turns 140 years old. After being approached by Heineken to develop a concept to celebrate its 140 anniversary, ER organized a stunning series of events across Cairo’s top nightspots in their honor. Designed to relive the key moments from Heineken’s past and future, we had flown in a series of international acts including hot blooded burlesque shows, Can Can and UV shows, as well as Tara MacDonald for the finale at Tamarai.